Case Study

Eurostar Employee Recognition


Eurostar International Limited is the only high speed train that directly links the UK  to France and Belgium via the Channel Tunnel. The company has been operating since 1994 and has carried over 130 million passengers. Eurostar International Ltd. is based in the UK, France and Belgium, making it a complex structure of about 3000 employees (including contractors) across several national and international locations.

The Brief

Eurostar International Ltd approached Motivates to introduce a new company-wide recognition programme. To achieve their vision of ‘Inspiring Real Connections’, Eurostar acknowledged that great performance, commitment and collaboration needed to be recognised. They wanted to create a staff recognition programme that provided employees with a themed experience which would physically and emotionally connect them to one of their core destinations. They contacted Motivates and together we put together a comprehensive solution.

Our Solution

Given the disparate locations, and recognising the complexity of the Eurostar proposition, Motivates formulated a cohesive staff programme that was bespoke, aspirational and diverse. The engagement programme itself is based on peer to peer nominations and each month up to 10 employees are recognised for going ‘above and beyond’ Eurostar’s core values. The awardees receive a bespoke Red Letter Days voucher which can be redeemed against specially selected Experiences in the UK, France and Belgium.

These experiences include days out or overnight stays in luxurious European or UK destinations. In addition to creating a bespoke Experience range, Motivates provided creative marketing and branded collateral.

Our team developed eye-catching brochures, prize wallets and certificates for the Eurostar team. The co-branded creative material enhanced the visibility of the scheme and highlighted its bespoke nature.

The Result

“We have been delighted with the success of the ‘Etoile’ programme. Motivates designed a fantastic range of Experiences that creates real connections between our employees and our destinations, and the prize collateral reflects a premium award and their highly valued contribution. We have had very high levels of engagement from our staff and the feedback we have received has been overwhelmingly positive. We appreciate the high quality of service and professionalism that the Motivates Team consistently delivers and we look forward to continuing this relationship.”

Eurostar representative

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